![]() But scattered around these releases are larger, more intricate sets for adults – the Mario 64 ? Block, the Lego NES and Atari, a set based off Horizon Zero Dawn, and a giant model of Bowser. These two shifts for Lego have resulted in some fun sets for kids, like the Minecraft, Mario, and Sonic ranges. The folks at Lego sure know how to sell it. And brilliantly, this realization has coincided with Lego realizing that video games franchises are also worth its time. ![]() This realization has led to a new category of Lego, branded occasionally as ‘Adults Welcome’: clad in sleek black boxes and with eye-watering piece counts and prices, these sets are for the young-at-heart more than the young. Something clicked for the company with as much clarity as two classic 2x4 studded bricks snapping together adults like this stuff just as much as kids. In recent years, The Lego Group has undergone something of a transformation.
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